- Production Designer

James Harden Head

Photographer: Nisian Hughes
Client: Getty Images

Client: State Farm Talent: James Harden Agency: Translation EP: Alma Lacour Design Director: Ron Beach Jr.

State Farm went after NBA fans at All-Star Weekend by letting them get inside James Harden's head. I was given the opportunity of building a 15-foot 3D replica of the Houston Rockets star’s head, which we installed on the Santa Monica Pier. Fans went inside and played an interactive game developed by Joshua Davis to help Harden's State Farm agent Cole Perez (played by Oscar Nuñez) clear James' head of distractions ahead of the All-Star game. The stunt was part of the insurance brand's ongoing "Get An Agent That Gets You" campaign from State Farm and Translation.