Client: Lions Gate/John Wick 3 Agency: Unit 9 Films Director: Hal Kirkland Production Designer: Ron Beach Jr
To celebrate the theatrical release of JOHN WICK: CHAPTER 4, Lionsgate wanted to immerse fans in the cool, mysterious, and slightly dangerous world of the JOHN WICK universe. So we brought the infamous Continental Hotel to life in New York and Los Angeles, and transported fans to a high-stakes, gamified experience in the spirit of the film.
The Continental Experience was a thrilling, immersive adventure that invited guests to track down a deadly assassin. They had to use street smarts and cunning tactics to help JOHN WICK fight for his freedom and discover what kind of assassin they truly were.
The experience included a series of tests: curated tastings with a Sake Tasting Roulette, prophetic Tarot readings, and a hunt for hidden messages in weaponry wielded by JOHN WICK himself. If they made it out, they’d have a permanent ally in JOHN WICK. If they failed, they could still order a delicious consolatory cocktail at the lavish bar.